Client : Microsoft
My role : Product Design Lead
Year : 2024-25 (V1)
Smarter. Simpler. Faster
Web app that revolutionises complex business rule management by empowering rule owners to directly manage & govern their rules without needing engineering intervention.
** This projects is white-labeled & recreated due to NDA constraints. While core design insights remain intact, some details have been adapted. Let’s connect to dive deeper into the thinking behind them.
Business Rule Management
Between encountering information and truly understanding it....
there lies design.
1. Navigating the maze
Finding clarity in complexity to define the path.
Initial Understanding
Decoding Complexity
Stakeholder Alignment
2. Laying foundation
Setting up design scaffolding for clarity and coherence.
3. Designing in motion
4. Vision to version
Learning, iterating & improving.
Testing design with users before writing a single line of code.
Insights to Direction
Basic Flow Mapping
App Identity
Workflow design
Feedback & collaboration
Continuous simplification
Insights to Direction
Basic Flow Mapping
App Identity
Design Journey
Foundation : Defining the core of BRM system enabling modular design, reusable, and scalable logic creation for complex business calculations.
Collection Admin
Master of governance
Rule Admin
Hands-on rule maker
Rule Approver
Viewer
Quality gatekeeper
Informed observer
Key user persona
One focussed flow : This flow illustrates the journey from entering the app to creating key entities & highlighting the decision points and paths to accomplish their goals.
Framework & Identity : This flow illustrates the journey from entering the app to creating key entities & highlighting the decision points and paths to accomplish.
Key experiences
Purpose-built landing | Role-Based Dashboard
Intent driven search experience
The search experience is built around user intent enabling users to not only locate what they need but also interpret it in context.
Hero ( Example of rule hero )
The rule hero screen offers a granular view of a rule — from its published version to any ongoing edits saved as a draft.
Rule Admins can continuously iterate, compare, and collaborate without disrupting the active configuration.
Entity creation ( Example of rule )
A streamlined, step-driven interface that transforms complexity into clarity. Built through iterative refinement, each element is purposefully designed to minimize cognitive load, ensure precision, and guide users with confidence.
What you see is the tip !
This is only a snapshot of a much larger process shaped by countless iterations and intentful design choices.
Let’s connect to dive deeper into the thinking behind it all.